Hailee Steinfeld promotes breast health and cancer risk screening at YourAttentionPlease.com in a Super Bowl ad.
What’s Hailee Steinfeld up to for the Super Bowl this time around?
The Spider-Man star is joining forces with Novartis to focus on breast health in a compelling Super Bowl ad.
The 15-second ad invites women to learn about their breast cancer risk by checking out [YourAttentionPlease.com].
Steinfeld highlights how crucial it is for women to be self-aware and take control of their health, especially during one of the biggest TV events of the year.
What made Hailee Steinfeld want to get involved in this campaign?
In an exclusive chat with PEOPLE, Steinfeld opened up about her personal connection to the cause. She stated, “I, like many people, know someone who has experienced breast cancer.”
She mentioned that the campaign is a “great honor” and a chance to spread the word about how important it is to know your risk and take breast health seriously, which she thinks is really important.
Who else is in the Super Bowl ad?
The ad features comedian Wanda Sykes, who is also a breast cancer survivor. Sykes shared that catching it early really saved her life when a routine breast reduction surgery unexpectedly found cancer.
She’s hoping the ad will encourage women to get checked regularly and be aware of their unique risk factors.
What does the ad say?
The Super Bowl ad aims to shift the spotlight onto breast health awareness. Steinfeld, rocking a plunging black gown, says, “Let’s give breasts the attention they deserve most.”
The campaign leverages the Super Bowl’s huge platform to motivate women to take a risk assessment quiz and book screenings through [YourAttentionPlease.com].
What does Steinfeld think about her first Super Bowl ad?
Steinfeld described the experience as a moment she had always dreamed of. Even though her fiancé, Josh Allen, isn’t playing in the big game this year, she’s looking forward to enjoying the event with some nachos and her favorite Super Bowl-themed cookies.
Quick Facts About Hailee Steinfeld’s Campaign:
- Steinfeld teams up with Novartis for a Super Bowl ad focused on breast health.
- The ad invites women to check it out [YourAttentionPlease.com].
- Wanda Sykes, who beat breast cancer, shares her journey in the ad.
- The campaign is all about catching things early and figuring out the risks.
- This is Steinfeld’s first time appearing in a Super Bowl commercial.
