Join Jimmy Fallon and Boz Saint John in a reality showdown for top marketing ideas, featuring big brands and creative chaos.
What if a late-night show traded jokes for sales pitches?
The charming star of “The Tonight Show,” Jimmy Fallon, is getting into reality TV with a new take on marketing chaos.
Together with Bozoma “Boz” Saint John from The Real Housewives of Beverly Hills, they want to find the next big thing in branding.
More than ever, this new show, On Brand with Jimmy Fallon, promises to mix imagination, competition, and business drama.
Who is responsible for this risky plan?
Can two big names in showbiz really figure out how to be creative geniuses?
Fallon, who is 50 years old, brings his contagious energy to his jobs as host and executive producer.
He does this by drawing on his real-life experience with global relationships in the car, insurance, clothing, game, and tech industries.
As the agency’s Chief Marketing Officer, Saint John helps contestants and judges their ideas with the sharp eye she used to have at Netflix.
Together, they’re a powerful pair that will turn simple ideas into societal trends.
Why should you watch the show?
Have you ever thought about how big brands come up with catchy ads and jingles that go viral?
Each show puts candidates in the high-stakes world of a top marketing firm, where they work on urgent campaigns for big brands like Samsung, Captain Morgan, and Dunkin’ Donuts.
With access to client businesses like never before, players must come up with new ideas quickly to turn vague briefs into activations, ads, or products that people will remember.
The best ideas are the ones that make it to the real world as proofs of concept.
How do the episodes take place?
What happens when you are creative and the clock strikes? To win over brands, contestants must pitch strategic and entertaining ideas to Fallon and Saint John.
The season builds up to a final task that is both exciting and important. The winner gets cash and the chance to change pop culture.
The fast-paced mix of teamwork and fierce competition makes sure that every show is a treat.
Why should you watch?
Is this how entertainment will be in the future? The show takes the mystery out of advertising by featuring brands like KitchenAid, Marshalls, Pillsbury, SONIC Drive-In, Southwest Airlines, and Therabody.
It also celebrates big ideas. What is the sole guiding principle? Winners show that the best ideas can change the game, proving that innovation is king.
You can expect a mix of fun, drama, and wins that will keep you interested from the beginning to the end.