Warner Bros mocks its Max rebrand with hilarious TV show memes as HBO Max name makes unexpected comeback
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The Pivot Nobody Saw Coming
Warner Bros. Discovery just dropped a surprising announcement that has everyone talking.
Their streaming app Max is ditching its current name and going back to HBO Max this summer.
Talk about a plot twist! The company isn’t just making changes quietly – they’re having a blast poking fun at themselves through social media.
Meme-tastic Reactions
HBO’s social team went all out with the announcement, unleashing a flood of hilarious memes from their own shows.
They kicked things off with Jon Snow’s resurrection scene from Game of Thrones, declaring “What is dead may never die.”
Perfect way to announce HBO Max’s comeback if you ask me!
Euphoria-Level Drama
The company shared a timeline showing all the app’s name changes before circling back to HBO Max.
Below it? Maddy from Euphoria saying “Bitch, you better be joking” – which honestly captures what we’re all thinking!
HBO simply added “What she said,” keeping it real in the most HBO way possible.
Wire-d Comebacks
Not stopping there, HBO posted a clip from The Wire featuring Stringer Bell announcing “we’re back up.”
The caption “Put the word out there” feels like HBO letting everyone know they’re reclaiming their throne in the streaming wars.
It’s like they never left, just took a weird detour!
Time Is a Flat Circle
The official Max account joined the fun with a True Detective reference featuring Matthew McConaughey’s famous “time is a flat circle” speech.
Above it they wrote: “Explaining to my friends I work at HBO Max again.”
I mean, can you imagine the business card changes these poor employees have gone through?
Veep-worthy Rebranding
Max also shared screenshots of Selina Meyer from Veep celebrating her rebranding, asking “What do we think?”
They even posted an Uno reverse card on X – which honestly explains this whole situation better than any press release could.
Sometimes the simplest memes hit hardest!
We Were On A Break!
In a move that had Friends fans cackling, the company included Ross’s infamous “WE WERE ON A BREAK!” line in their press release.
It’s like HBO Max is saying “Hey, we just needed some space to figure things out” after that weird Max phase.
Sometimes you gotta leave to appreciate what you had!
The Suits Speak Up
JB Perrette and Casey Bloys, the big cheeses at Warner Bros.
Discovery, explained that HBO Max “better represents our current consumer proposition.”
In regular human speak: people know HBO means quality, so why ditch a winning brand? As Perrette put it, their content “just hits different” – and ain’t that the truth!