Hallmark and NFL team up for a new Buffalo Bills Holiday Football movie in 2025, a festive sports romance.
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Just in time for the touchdowns and tinsel, guess what’s coming down?
“Holiday Touchdown: A Bills Love Story,” a brand-new holiday film, is getting ready to win our hearts!
The NFL, Skydance Sports, and Hallmark Media recently revealed the exciting news that it will be a featured star in the 16th annual “Countdown to Christmas” on Hallmark Channel.
Do you recall “Holiday Touchdown: A Chiefs Love Story”?
They are, in fact, continuing the winning streak! Production will begin later this year as these titans reunite.
And here’s the thing: Buffalo Bills safety Damar Hamlin himself shared the joy on social media.
When he announced the Bills’ choice for the 2025 holiday film lineup, he yelled, “Big news today!”
“We’re ecstatic to honor our team, our supporters, and Bill’s Mafia, as well as our mutual love of football and Hallmark Christmas movies!”
Where is the magic taking place?
In the very center of Buffalo, New York! Among the famous sites they will be filming at is Highmark Stadium, which will, incidentally, be the Bills’ final home field in the 2025 NFL season.
Who is the star, then? We’ll find out soon enough, but the starting lineup is still unknown!
Why are they repeating this?
“The tremendous success of last year’s partnership with the NFL and the Kansas City Chiefs was beyond our wildest dreams,” stated Darren Abbott, Chief Brand Officer at Hallmark.
“We’re absolutely delighted to collaborate with the Bills this year for a fresh holiday movie brimming with heart, family, and the classic Hallmark storytelling our viewers adore, all set against the unique community cultivated by the Bills’ rich history,” he continued.
What about the Bills themselves?
“We felt honored when Skydance Sports approached us to participate in this incredible project that will showcase two powerful brands — Hallmark and the Buffalo Bills,” said Pete Guelli, Chief Operating Officer for the Buffalo Bills.
He went on, “This is just one more example of how the Bills brand and our incredible fan base are spreading throughout the sports and entertainment industry.
This is a fantastic chance to promote Bills Mafia and Western New York on the Hallmark stage.
Being a part of this project is an honor, and we hope the movie will be a holiday success.
Did you know that football is a popular sport among Hallmark viewers?
The report states that during the 2024 “Countdown to Christmas,” more than 75% of Hallmark Channel viewers also watched NFL games.
“Holiday Touchdown: A Chiefs Love Story” from the previous year followed Alana, a Chiefs fan, as she pursued a fan of the year award and ended up falling in love.
Quick Facts: Holiday Football Movie
- “Holiday Touchdown: A Buffalo Bills Love Story” is coming to Hallmark Channel in 2025.
- The film will be shot in and around Buffalo, New York, including Highmark Stadium.
- Damar Hamlin announced the news via social media.
- The partnership follows the success of “Holiday Touchdown: A Chiefs Love Story.”
- Over 75% of Hallmark Channel viewers also watch NFL football.